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Trend Report August 2024

AS SUMMER DRAWS TO A CLOSE…

Whether you’re winding down from a memorable road trip, savoring the final days of a county fair, or experiencing the bittersweet moment of sending your child off to college, there’s a sense of transition in the air. During these moments, you might find yourself stopping at a gas station convenience store, where you’ll notice an expanding array of high-quality food and drink options. We’re diving into how C-stores are strategically expanding their offerings to meet consumer tastes. What flavors are trending for the upcoming season? While spicy flavors have always been popular, the new buzzword is “swicy” – a blend of sweet and spicy that’s capturing attention. This trend is being driven by younger generations, including Millennials, Gen Z, and the emerging Gen Alpha. Additionally, we’ll provide an update on the tomato harvest and the latest insights into consumer sentiment.

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