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BURGER TRENDS REPORT SUMMER 2024

IT FEELS LIKE SUMMER…

and that means grilling burgers and backyard bbq’s. What flavors are consumers hungry for this summer season? How about dill pickles? These briney bites have a long history that dates back to ancient times, but they’ve often lingered in the long shadow of the main stars of burgers and sandwiches. Not any more, pickles are having their moment in the sun, both in retail and on menus. Foodies and Gen Zers, in particular, with their adventurous palates have the trend sweeping the country as seen on social media platforms.

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