2024 is quickly coming to a close and we can reflect on a couple of the flavor trends of the past year. Ube, the Filipino purple root vegetable identified by T. Hasagawa’s as 2024 Flavor of the Year gained international recognition as well as traction on menus, particularly in baked goods and beverage. Still in the introduction stages of adoption, we expect the earthy, nutty and sweet flavor profile to continue to find new menu applications. Korean culture and flavors continue to rise with chicken sandwiches being the fastest growing dish year-over-year. Beef bowls, wings, and sauces are some of the top menu call outs with Korean ingredients or flavors.