Fall 2025 Trend Report
then autumn would be the magic hour.”
-Victoria Erickson
Fall is nearly upon us, as much of the country clings to the last warm days of summer. Soon, the days will grow shorter, the light in the sky will shift, sweaters will emerge, and heartier foods like soups and stews will return to our stoves.
As we move through September and October, we’ll continue to highlight which fruits and vegetables are in season. The final harvest of tomatoes will take place, and warming spices like clove and gingerbread will join pumpkins and apples as popular fall flavors on menus. We’ll also be sharing insights from the 2025 California Processing Tomato Report, recently released by USDA NASS.
This season, we’re spotlighting the vibrant ingredient ube, which is blazing a trail across retail shelves and restaurant menus—with no sign of slowing down. Expect to see this bright purple yam featured prominently in beverages and desserts, especially as Halloween approaches.
As autumn settles in, we look forward to celebrating the rich flavors, trends, and inspirations that define the season. From the comforting aroma of simmering stews to the bold, playful colors of fall ingredients, the season brings a renewed sense of creativity to both the kitchen and the table.
Stay tuned as we explore what’s fresh, what’s next, and what’s nourishing this harvest season.