As we head into the winter season, this report brings together a collection of insights designed to help brands, operators, and culinary teams better understand the evolving food landscape. Inside, you’ll find highlights on winter holiday dining behaviors, the growing influence of cultural celebrations like Lunar New Year, and emerging consumer motivations connected to wellness and social experiences. We also explore the expanding popularity of South and East Asian cuisines, driven by digital food creators, global culinary leaders, and a rising demand for authenticity.

Let’s cuddle up with some holiday trends!